Posts Tagged ‘facebook’

Facebook’s ‘Lite’ Turned Off

Sunday, May 23rd, 2010

Facebook Lite, the lighter version of Facebook, which was designed for people having poor internet access to internet has been shut down by facebook.

The social networking hub, facebook Lite, was launched just seven months ago. Touted as bare-bones version of the chock-a-block Facebook site, Lite catered to the needs of people with slow internet connections (remember 56 KBPS modems) who generally found the full-sized Facebook page too heavy.

facebook-lite

The Lite site offered all the standard features such as write on Walls, browse friend’s profiles, upload and share videos and photos and view forthcoming events. However, Lite had no support for popular games, such as Farmville.

So far, no official reason as of why Facebook has closed Lite, has been released. The only statement released mentions, “Thanks to everyone who tried out Facebook Lite. If you used Lite, you’ll now be taken to the main Facebook.com page.”

As I mentioned in the last post, Facebook is facing severe user disappointment on many fronts. As such, many users, especially Lite users, have expressed their discontent at the closure of this functional service. A loyal Lite user, Will Rivlin posted on the Facebook Developer wall,” I have been quite disappointed with recent updates to the site, including this one. I used Facebook Lite all the time because I have really slow internet.”

According to analysts, the Lite had to face axe because it was ‘diluting’ the real user experience. a Gartner analyst, Ray Valdes, said, “I think a lot of the Facebook experience was left out of Lite, especially the monetisable parts.”

Facebook Haunted by Privacy Issues. Again?

Friday, May 14th, 2010

Facebook’s privacy policies, nowadays, are facing more and more criticism. Recently, an embarrassing technical glitch exposed Facebook users’ private chat to others.

For some time period, private chats of some users were openly viewable in the public due to a privacy settings feature defect. This feature allows a user to select how his/her profile is displayed to other users. By influencing control over the “preview my profile” feature, some individuals were able to see their friends’ pending friend requests and private chat messages. Well-known blog, TechCrunch, was the first to report this hitch.

The ‘chat’ feature of the social networking site was suspended for several hours and more than 400 million users were affected worldwide. However, with considerable effort, the engineers were able to fix the bug in the software to bring Facebook online.

do-you-have-facebook

A Facebook spokeswoman was quoted as saying, “We worked quickly to resolve this matter, ensuring that once the bug was reported to us, a solution was quickly found and implemented.

The problem came up when Facebook is already facing huge criticism from privacy campaigners. Executive Director of the Electronic Privacy Information Centre in the US, Marc Rotenberg said, “The privacy goof-up emphasized the need for greater inspection of the company.” He further added, “Our view is that the Federal Trade Commission [FTC] needs to act on consumer concerns about Facebook’s sloppy privacy and security practices.

Last month too, Facebook changed the manner in which a user’s private profile information is treated.  Now, a feature has been added that requires the data about an individual’s education, home town, and hobbies be attached to public pages dedicated to those topics.

At a function in San Francisco, Facebook also released new plug-ins and software tools that website designers and developers can insert in their websites which allow internet users to view personalized versions of sites they visit – provided they are Facebook members. Once a new “like” button is activated on their web pages, sites are customized for users based on their Facebook friends list, favorite activities and various other aspects users display on their profiles.

An online Civil Liberties Group, The Electronic Frontier Foundation, has severely condemned the new changes, alleging that they lower an individual’s control over his/her personal information and also fail to present an straightforward “opt-out” choice. Reacting to this, four US senators wrote to the chief executive of Facebook, Mark Zuckerberg, last week to handle the ‘changes’ issue.

Candid Wueest of Symantec said, “Privacy breaches are worrying for any organization. Unfortunately, this isn’t the first privacy breach of its kind. Other high-profile sites have also been affected with similar problems. Privacy settings lead people to be a little freer in the content they share on social networking sites. It enables users to have control over who can see the content posted. It is therefore important that all social networking sites regularly review the policies in which the privacy settings fit.

Using Facebook properly for media marketing

Friday, April 2nd, 2010

Being an internet user, it’s impossible that you haven’t heard of Facebook. With its ever increasing toll of users, Facebook has easily become the most popular social networking site on the web. Today network marketers are looking for ways to utilize Facebook in their business pursuits and searching out each and every possible answer for the same.

Of the many ways to use Facebook for profit – the simplest one is with their pay per click option. Lets find out How?

Pay Per Click (PPC) on Facebook

FB Advertising

FB Advertising

The best and easiest way of getting started is by using Facebook’s pay per click option. When you select “advertising”, you will be directed to a signup page where you can initiate a campaign for direct advertising. The biggest plus point of this marketing is that you can target demo graphics and psycho-graphics which is rare to find in most advertising platforms. Since their user database is growing everyday, your market too is growing with them.

Few tips to be considered:

No replicated Website: Incase you are trying and using your company’s replicated website, you can just do without it. First and Foremost you require a real website aimed at getting leads and sales while using Facebook or for that matter, any other advertising platform.

Relevant Ads: Make sure that you don’t use “non-markety” or irrelevant ads like “find ways to make lotsa $$$$$$”, your ad will be rejected. And if you keep doing so, FB bans the account forever. Always follow their guidelines for their good and yours too.

Make use of a Bridge page: It’s a known fact that if you direct the traffic to your optin site, you ride on the risk of being shutdown. So make use of a bridge page which is nothing but an intermediatte that the user is taken to when he/she clicks on the ad. Then you can direct the user to your Landing page from bridge page, and that’s the proper way to generate your leads from Facebook.

Now the best news is that the Facebook Advertising engine is the cheapest of all, including google. If used properly, you can be rest assured of great results.

To learn more about the Facebook and marketing, visit here

Popular Sites Integration

Friday, March 12th, 2010
Facebook

Facebook

The internet continues grabbing millions and even billions of audiences, users or subscribers all over the world. One of the most visited sites which obtain high traffic is Google and the next one is facebook and the rest are yahoo and some other social networking sites.

Facebook is lucky enough to be the top two sites with more than hundreds of millions of unique visitors daily. With that Google decided to start off indicating status updates from facebook pages and take in them in its synchronized search end result. This is really good news for facebook owners and administrators.

Google

Google

This integration process has caught crowd’s attention and excites more than million users of facebook and Google itself. This revelation has been the headlines news last week. The truth is it is really the very first time that Google integrates information from facebook into its search results. It only shows off that famous and top most sites should practice collaboration to continue pull traffic while helping each other.

Since this is the first time that Google integrates data’s from a social networking, there are some limitations which of course could also bring benefits both to facebook and Google. This integration process is more about marketing tools where in Google will only index status updates which mainly focus with organizations, businesses, bands, celebrities to broadcast great information to audience in an authorized, unrestricted approach.

This approach also happened between Microsoft and Bing. However Bing is allowed to index people’s status update and also set to public.

Facebook and Microsoft’s connection on the other hand is quite great due to the fact that the giant technology Microsoft is an investor in the social networking site and at the same time provide search tools in the site.

Facebook continue to pull traffic with the fact that it has presently had more than 3 million active users and more than 5 billion fans. Who wouldn’t like collaborating with this well visited site then? Apart from facebook, Google and Microsoft’s Bing are also partnering with MySpace and twitter in order to provide more timely and significant search results to the users. Yahoo on the other hand also starts off its integration with twitter which includes microblogging service’s tools.

Visit this for more Internet news.

Facebook Is Now The Worlds No 1 Social Networking Site

Friday, February 26th, 2010

Facebook

Facebook

The internet is one of the most excellent medium when it comes to local and even international communications. It is utilized globally with millions and even billions of active users. With that, a number of social networking sites has been expanding thus competition continues to grow. And now the latest survey stated that Facebook is considered as the world’s most ground-breaking company.

There are thousands of big online companies which keep on competing to earn users and increase traffic, and facebook is the top most among these sites. This is due to the fact that facebook obtain more than 400 million users not just in one country but in every country around the world, and this is according to Fast Company Magazine.

Looking back to the year 2009, Facebook did not even make it into the top 10; it was only ranked 15th in fact.  And this year 2010 the top spot award was given to facebook by the Magazine and this made the facebook management truly proud for its astonishing success! facebook

Presently, facebook is totally experiencing the success that Google, Intel, and Microsoft had reaped over a couple of years. The facebook management stated that their team is 100 percent ready to handle some real instability that might come up along with their globally stable operations.

Just last month facebook has earned more than 133 million unique users and that data was provided by compete.com. Although Facebook keep on rushing forward when it comes to popularity, it is also raking up some statistics with its monthly user engagement or awareness. In January, 11.6% of all time spent online was dedicated to Facebook while only 4.25% for Yahoo and 4.1% for Google.

Although Facebook is the world’s highly renowned social network, there are also several globetrotting sites, like LinkedIn, which targets career-minded individuals; MySpace, which focuses on music and entertainment;  and Twitter, a networking site which allows members to send out 140-character messages distinguished as “tweets”.

This is really an amazing year for facebook! And in fact this globally well-like social networking site celebrates its sixth birthday this month and is now the second most accepted site on the internet next to Google.

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